How to Write Short Video Scripts? AI Has You Covered

"I've shot many videos, but no one watches them after editing..."

"What is a script? Does it have to be that complicated?"

"Why are other people's videos so attractive, while mine are like a running account?"

Have you ever thought—If your videos aren't attractive, the script is probably the problem.

No matter how well you shoot, without a good script, it's like cooking without a recipe—relying on instinct, easy to mess up.

Today's article helps you create short video scripts with AI, turning your videos from "no one watches" to "viral hits"!

1. The Secret to a Good Script

What is a script?

A script = the "screenplay" of a video

It tells you:

• What to say/do at the beginning
• How to develop the middle
• How to wrap up the ending
• What each shot is
• What materials to prepare

Elements of a good script

The golden structure of short videos

[Opening] 0-3s: Hook
[Development] 3-30s: Core content
[Ending] 30-60s: Summary + CTA

2. AI Script Writing Tools

1. ChatGPT / Doubao

The best AI tool for writing scripts

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2. CapCut

Built-in AI script feature that generates script frameworks based on a topic

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3. Bihuo AI

A dedicated short video script generation tool

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3. AI Writing Methods for Different Script Types

Type 1: Knowledge / Educational

Prompt:

Please help me write a [duration]-second educational short video script:

Topic: [Science content]
Target audience: [People]

Script requirements:
1. Opening: introduce with an interesting question or fact
2. Middle: explain in plain, easy-to-understand language
3. Use metaphors, examples, and stories appropriately
4. Ending: summarize + guide interaction

Format:
[Shot/Time] Content description
[Visual] What to show specifically

Duration: [X] seconds
Style: [Casual and lively / Serious and professional]

Example output:

[0-3s] [Visual: An apple falls from a tree]
Voiceover: Why do apples fall down, not fly up?

[3-15s] [Visual: Newton thinking]
Voiceover: This question puzzled humanity for thousands of years until Newton came...

[15-45s] [Visual: Animation demonstrating gravity]
Voiceover: It turns out... (detailed explanation)

[45-60s] [Visual: Summary golden line]
Voiceover: This is gravity. Want to know more? Tell me in the comments!

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Type 2: Product Recommendation

Prompt:

Please help me write a product-selling short video script:

Product: [Product name]
Core selling points: [2-3 highlights]
Target audience: [Who will use it]

Script structure (within 60 seconds):
1. [0-5s] Pain point / desire-sparking opening
2. [5-20s] Product introduction
3. [20-50s] User experience + selling points showcase
4. [50-60s] Price/summary + guide to purchase

Style: [Sincere sharing / Exaggerated recommendation / Comparative display]

Example:

[0-3s] [Visual: Holding the product in hand, surprised expression]
Voiceover: After using this XX, my XX problem is finally solved!

[3-15s] [Visual: Introducing the product's appearance]
Voiceover: This is the XX from brand XX, it has three functions...

[15-40s] [Visual: Actual usage demonstration]
Voiceover: You see, this is the effect after using it for two weeks...

[40-55s] [Visual: Price comparison / promotion info]
Voiceover: It's only XX money now, and you also get XX...

[55-60s] [Visual: Hand doing a thumbs-up gesture]
Voiceover: If you like it, place your order now!

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Type 3: Plot Twist

Prompt:

Please help me write a short video script with a plot twist:

Theme: [Plot theme]
Duration: [X] seconds

Script structure:
1. [0-10s] Setup: create expectations
2. [10-20s] Development: add details
3. [20-30s] Twist: break expectations
4. [30-40s] Climax: effect after the twist
5. [40-50s] Ending: summary/quote

Requirements:
- The twist should be logical yet surprising
- Evoke emotional resonance
- Make people want to say "I didn't see that coming" after watching

Example:

[0-10s] [Visual: 7 AM, alarm rings, difficult to get up]
Voiceover: The most painful thing every morning is... getting up...

[10-20s] [Visual: Complaining about work and life]
Voiceover: Work is tiring, salary is low, life is boring...

[20-30s] [Visual: Suddenly receiving a message]
Voiceover: Until I received a message...

[30-40s] [Visual: It's a message from girlfriend/mom]
Voiceover: Made me suddenly feel... (twist later)

[40-50s] [Visual: Warm ending]
Voiceover: Sometimes, love is in these little things.

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Type 4: Tutorial / How-to

Prompt:

Please help me write a tutorial short video script:

Skill: [Skill to teach]
Goal: Viewers can learn it after watching
Duration: [X] minutes

Script structure:
1. [Opening] What this skill is useful for (30 seconds)
2. [Preparation] What you need (15 seconds)
3. [Steps 1-2-3] Core steps (30 seconds each)
4. [Common mistakes] What to watch out for (20 seconds)
5. [Ending] Summary + CTA (15 seconds)

Requirements:
- Steps should be clear
- Moderate speaking pace
- Key points should be emphasized with subtitles

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Type 5: Opinion / Point of View

Prompt:

Please help me write an opinion-driven short video script:

Theme: [Opinion to express]
Stance: [Your attitude]
Target audience: [Target people]

Script structure:
1. [Opening] State your opinion (5 seconds)
2. [Argument] Why you say so (20-40 seconds)
3. [Examples] Illustrate with stories/cases (20-40 seconds)
4. [Ending] Elevate / appeal (10 seconds)

Requirements:
- The opinion should be clear-cut
- Arguments should be sufficient
- Be compelling
- Make people want to refute or agree

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Type 6: Vlog / Daily Life

Prompt:

Please help me write a Vlog video script:

Theme: [Today's Vlog theme]
Duration: [X] minutes

Script structure:
1. [Opening] What you're going to do today (15 seconds)
2. [Main body] Record the process (30 seconds to 1 minute per segment)
3. [Ending] Reflections / tomorrow's plans (15 seconds)

Style: [Real record / Cinematic feel / With narration / Without narration]

Requirements:
- Have a cinematic feel but stay natural
- "Act" appropriately but remain authentic
- Have rhythm
- Make people want to keep watching

4. AI Templates for Viral Scripts

Template: Viral Short Video Script

Please help me write a viral short video script:

Basic info:
- Type: [Knowledge/Product recommendation/Plot/Tutorial/Opinion/...]
- Duration: [X] seconds
- Platform: [Douyin/Kuaishou/WeChat Channels/...]
- Goal: [Gain followers/Drive sales/Drive traffic/...]

Content theme: [Theme]
Target audience: [People]

Script requirements:
1. The first 3 seconds must have a "hook"
2. Content should have "information increment" or "emotional value"
3. Have a memorable point/golden quote
4. End with a CTA (guide interaction)
5. Maintain rhythm throughout, no dragging

Format:
[Time period] [Visual description] / [Voiceover/Subtitles]

Style: [Adjust according to your account's style]

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5. AI Techniques for Script Optimization

Tip 1: Have AI shorten it for you

Script too long? Let AI condense it for you:

Please help me condense this script to [X] seconds:
- Remove filler
- Keep core content
- Maintain rhythm
- Make every sentence valuable

Original:
[Paste script]

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Tip 2: Have AI add hooks for you

Script opening not catchy enough? Let AI rewrite the opening for you:

Please help me rewrite the opening 30 seconds of this script:
Requirements:
- Create suspense or conflict
- Spark curiosity
- Make people want to keep watching
- Don't reveal the topic directly

Original:
[Paste opening]

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Tip 3: Have AI add golden quotes for you

Script too bland? Let AI add golden quotes for you:

Please help me add 3-5 "golden quotes" to this script:
Requirements:
- Be memorable
- Easy to remember/spread
- Resonate with people
- Can be a summary, insight, or rhetorical question

Script:
[Paste script]

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Tip 4: Have AI plan a series for you

One video not enough? Let AI plan a series for you:

I am a blogger with a [account type] account. Please help me plan a [theme] series:
- [X] episodes in total
- One angle per episode
- Progressive relationship
- Make people want to follow the updates

Overall theme: [Theme]

6. Script Differences Across Platforms

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7. Script Checklist

Check before publishing:

□ Does the first 3 seconds have a hook?
□ Does it make people want to keep watching?
□ Does it have valuable content/emotional value?
□ Does it have a memorable point?
□ Is the rhythm smooth?
□ Is the duration appropriate?
□ Does it end with a CTA?
□ Does it have subtitles/voiceover?
□ Is it suitable for the target platform?

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Key Takeaways Summary

1. Script structure: Hook → Development → Ending + CTA
2. AI script writing: Describe clearly with a template, AI generates the first draft
3. Different types: Knowledge/Recommendation/Plot/Tutorial each have their own approach
4. AI optimization: Condense the opening, add hooks, add golden quotes
5. Most crucial: Good script + execution = viral video

A good script is the starting point of a viral video!

Go ahead and use AI to write your first script now!