Emma

Overview

Emma is a no-code AI assistant builder that allows organizations to create custom conversational assistants in minutes. Built on OpenAI's GPT-3.5 technology, Emma enables you to connect the assistant to your company's existing data sources—such as CRMs, marketing platforms, spreadsheets, and document stores—or upload files directly. The assistant then acts as an intelligent layer over your data, providing fast, context-aware answers to any question, both for employees and end customers. The platform is designed to be approachable for non-technical users while remaining powerful enough for developers, making it a versatile tool for modern teams.

Emma offers several distinct ways to build an assistant. You can create a personalized assistant from scratch, deploying it on a chat webpage or via a desktop application. For support teams, a help-desk chatbot can be launched quickly by connecting data sources and integrations, allowing customers to interact naturally and get accurate answers in real time. One of Emma's standout features is the Trained Assistant mode, which is useful when you have no data to upload: you simply ask questions about the information you want the assistant to know, and it learns from your responses, becoming progressively smarter. Additionally, Emma gives you granular control over data access—you can grant an assistant access to specific integrations or files and revoke it at any time. This is especially useful when teams need different information: for example, a marketing assistant can be linked to analytics and online store tools, while an accounting assistant only has access to accounting software and selected Excel spreadsheets.

Emma integrates seamlessly with a wide range of platforms and formats, including Slack, support applications, Zapier, and email software, as well as providing an API for deeper custom embedding. The assistant can be interacted with through the chat webpage, desktop app, integrations, or API, ensuring that help is available wherever your team works. Typical use cases include retrieving revenue or open rates from Mailchimp, locating contact information in Gmail, drafting follow-up emails, and accessing HR contact details such as a manager's email, phone, and address. Emma also supports multiple assistants per account with no limits, each customized for a different team, project, or workflow. According to the product site, this can increase team efficiency by up to 90%.

Setting up an assistant with Emma is fast and straightforward—the entire process takes as little as 5 minutes. All you need to do is create an account, set up your assistant, and connect your data. If you have no existing data, the Trained Assistant mode lets you teach it through Q&A, and it will continue to learn and improve over time. You can also customize the assistant's chat page with your own image, cover, and color palette, ensuring a branded experience for your audience. For developers, the Emma API allows you to embed the assistant into your own webpage or application, giving you full control over placement and behavior. With its combination of ease of use, deep integrations, and intelligent learning, Emma AI is a practical solution for any organization looking to automate internal support, streamline knowledge retrieval, and reduce busywork across teams.

Core capabilities

Personalized Assistant Creation

Build a custom chatbot connected to your business data and integrations, allowing it to answer team inquiries instantly.

Help-desk Chatbot

Quickly deploy a customer-facing assistant by connecting data sources, integrations, spreadsheets, or documents.

Trained Assistant Mode

No data? Teach your assistant through a Q&A process; it learns from your answers and becomes smarter over time.

Seamless Integrations

Connect tools like Slack, Mailchimp, Gmail, Zapier, email software, and more with just a few clicks.

Data Access Control

Grant or remove access to specific data sources per assistant, customizing what each assistant can see and use.

Multiple Assistants

Create unlimited assistants for different teams, projects, or workflows, each with unique data access.

Flexible Interaction Channels

Communicate via the chat webpage, desktop application, third-party integrations, or Emma API.

API Access

Embed your assistant into your own webpage or application with full control via the Emma API.

Customizable Chat Page

Personalize your assistant's appearance with an image, cover, and color scheme.

Fast Setup

Launch a fully functional assistant in as little as 5 minutes.

Use cases

Retrieve campaign revenue, open rates, and other metrics from Mailchimp.

Look up contact information (email, phone) from Gmail or CRM data.

Draft emails or follow-ups using organizational data and brand voice.

Provide instant help-desk answers to customer queries.

Assist HR by locating employee contact details and job titles.

Give accounting teams instant access to financial data in Excel spreadsheets.

Create specialized assistants for different departments, each with restricted data access.