Mida

Overview

Mida is an AI-powered, lightweight A/B testing and experimentation platform engineered for fast-moving teams that own conversion. It enables marketers to create, launch, and analyze experiments directly on their websites in minutes, without requiring engineering tickets or deep technical resources. The platform's JavaScript snippet is compressed to only 15KB, making it significantly smaller and faster than most competitors, which minimizes page load impact and eliminates visual flicker. This combination of simplicity and performance positions Mida as a modern alternative to Google Optimize, VWO, and Optimizely, especially for teams seeking quicker experimentation cycles without technical bottlenecks.

Mida provides a comprehensive toolkit for web experimentation. Core capabilities include A/B split testing, URL redirect testing, multivariate testing, and A/B testing for single-page applications (SPAs) built with React, Vue, or other modern frameworks. The no-code visual editor lets users adjust page elements, inject custom JavaScript and CSS, and create unlimited variations. Advanced targeting options cover operating system, user traits, traffic sources, and behavior, enabling precise segmentation. Campaign scheduling gives teams control over when experiments run. For developers, Mida offers a REST API and server-side SDKs for Node, PHP, Python, and Ruby, facilitating programmatic experiment management and feature flagging. Cross-domain tracking is also supported, allowing a single project snippet to measure user interactions across multiple domains or subdomains.

AI-powered experimentation sits at the core of Mida's value proposition. The platform helps teams analyze results, surface actionable insights, and implement conversion strategies faster. It is GDPR compliant and ISO 27001 certified, aligning with enterprise-grade security and privacy standards. Mida also extends beyond websites: native SDKs for iOS (Swift), Android (Kotlin), and Flutter support server-side A/B testing and feature flags in mobile apps. The platform integrates with popular website builders such as Webflow, Wix, Framer, and Shopify, and works on funnel sites that permit custom HTML injection into the HEAD section. Pricing is usage-based rather than feature-based, meaning all capabilities are included in the Growth plan; a free Sandbox tier covers small sites and includes up to 50,000 tracked events per day.

Mida is trusted by CRO teams worldwide, with case studies demonstrating impressive lifts: Tile Giant achieved a +50% increase in sales from search UX improvements, Alpensattel saw a +47% conversion lift for premium cycling products, Belgian Beer World gained a +320% checkout CTR lift, and Mida recorded 2x sign-up rates with social proof tests. These results illustrate Mida's impact across e-commerce, publishing, education, and B2B platforms. For lean teams that want to scale experimentation without overhead, Mida delivers a fast, flexible, and sustainable path to higher conversion rates, lower bounce, and increased revenue.

Core capabilities

A/B Split Testing

Test variations against each other to increase conversion rates with statistical reliability.

URL Redirect Testing

Split traffic across full-page URL variants for experiments that require entirely different page structures.

Website Personalization

Show tailored experiences to different audiences based on traffic source, behavior, OS, and other attributes.

Feature Flagging

Roll out new features safely with controlled exposure, enabling gradual releases and instant rollback.

No-code Deployment

Launch winning variants without developer tickets using a visual editor and one-click publish.

SPA A/B Testing

Run experiments seamlessly on React, Vue, and other single-page applications.

Lightweight Script

A 15KB compressed JavaScript snippet keeps page-speed impact minimal and reduces flicker.

Multivariate Testing

Combine multiple independent changes to identify the highest-performing configuration.

Cross-domain Testing

Use one project snippet across different websites or domains to track goals in a unified experiment.

AI-Powered Insights

Leverage AI to analyze experiment data, surface patterns, and accelerate conversion strategy decisions.

Use cases

Increasing landing page conversion rates by testing headlines, CTAs, layouts, and offers.

Optimizing e-commerce product pages and checkout flows to lift sales and reduce abandonment.

Validating UX or design changes before full rollout, using A/B and multivariate tests.

Rolling out new features gradually to a subset of users through feature flagging.

Personalizing website content for different segments, such as returning visitors, new visitors, or specific traffic sources.

Running cross-domain experiments for multi-brand sites, funnels, or client accounts in agencies.

Conducting server-side experiments in native mobile apps using iOS, Android, or Flutter SDKs.