Listen Labs Debuts Listen Twins, AI Models Built from Deep Customer Interviews

On October 27, 2026, Listen Labs, an AI platform for customer understanding, launched Listen Twins, one-to-one AI models of real people in a company's target audience. Each Twin is built from an in-depth interview and can predict what that individual will do and why. In testing, Twin answers matched the distribution of real people's answers with 93% accuracy.

The company says teams first define their target audience and the decisions they want to inform. Listen Labs recruits matching participants from its network of more than 50 million people, interviews each one in depth, and builds their Twin, enriched with the company's existing customer, persona, and past study data. A panel of 100+ Twins can answer a question in seconds, showing how the audience would respond.

Listen Twins are used for business decisions in marketing, product, and strategy. Each answer includes the reasoning behind it, the relevant interview quote, and a confidence score, and the model does not guess beyond its scope. For higher-stakes go/no-go decisions, Listen Labs still recommends a full research study using its AI-moderation product. Co-founder and CEO Alfred Wahlforss said the company has identified "Keystone Questions" from millions of interviews that unlock how people behave, and is building the tool responsibly.