BotSailor

Overview

BotSailor is an AI-powered omnichannel chatbot and customer engagement platform designed to unify sales, support, marketing, and commerce across WhatsApp, Facebook Messenger, Instagram, Telegram, and website live chat. At its core, the platform enables businesses to build specialized AI Agents capable of understanding customer intent, referencing business knowledge, executing actions, and escalating to human team members when needed. These agents operate within a broader automation ecosystem, allowing organizations to create visual chatbot flows, broadcast campaigns, lead capture sequences, and complete customer journeys without requiring extensive coding expertise.

The platform’s technical architecture is built for flexibility and integration. It supports visual workflow builders, CRM connectors, APIs, webhooks, and HTTP integrations, enabling custom automation pipelines that trigger real business actions. BotSailor also provides ecommerce automation capabilities—including product discovery, AI-powered recommendations, abandoned cart recovery, order notifications, and post-purchase communication—by connecting conversational channels with platforms such as Shopify, WooCommerce, and Salla. For teams, the unified inbox aggregates customer context, conversation history, labels, assignments, and notes so that human agents can seamlessly take over conversations from AI agents when complex or sensitive issues arise.

BotSailor is engineered to scale from small business deployments to enterprise-grade operations. It offers tiered plans with limits based on subscribers, team members, connected accounts, and AI usage, and includes a white-label infrastructure that enables agencies, entrepreneurs, and SaaS businesses to resell the platform under their own brand, logo, and domain. With a documented API, webhook support, and a growing list of native integrations, BotSailor positions itself as a comprehensive automation layer for conversational commerce and AI-driven customer engagement across the digital touchpoints where modern audiences interact.

Core capabilities

AI Agents

Deploy specialized AI agents for sales, support, lead qualification, ecommerce assistance, and appointment handling, with the ability to use business knowledge, collect customer data, trigger automation flows, call external APIs, and hand off to human agents.

Omnichannel Messaging

Automate and manage conversations across WhatsApp, Facebook Messenger, Instagram, Telegram, and website live chat from a single platform.

Visual Chatbot Builder

Create graphical, flow-based chatbots without code, enabling structured decision trees, fallback logic, and multi-step conversation paths.

Broadcast & Campaign Management

Send targeted broadcasts and run marketing campaigns across supported channels to reach audiences at scale.

Ecommerce Automation

Connect Shopify, WooCommerce, and Salla to automate product discovery, AI-powered recommendations, abandoned cart recovery, order notifications, payment journeys, and post-purchase support.

Unified Shared Inbox

Provide human teams with a shared inbox that aggregates customer information, conversation history, labels, assignments, and notes, allowing smooth collaboration with AI agents.

Integrations & APIs

Leverage native integrations with Google Sheets, forms, payment providers, and marketing tools, plus webhooks and HTTP API capabilities for custom workflows.

Lead Generation & CRM

Capture leads from conversational channels and synchronize data to CRM systems to support marketing, sales, and follow-up automation.

White-Label & Reseller Solutions

Let agencies, entrepreneurs, and SaaS businesses rebrand the platform with their own logo, domain, and branding, and resell BotSailor services as their own product.

No-Code Configuration

Build AI agents, chatbot flows, campaigns, automations, and customer journeys using visual tools, while retaining API and webhook access for developers needing deeper customization.

Use cases

Automating WhatsApp customer support with AI agents that answer FAQs, check order status, and escalate to human agents for complex issues

Launching Facebook Messenger campaigns that qualify leads, capture contact data, and trigger CRM updates

Recovering abandoned carts via WhatsApp or Instagram DMs with automated reminders and payment links

Deploying a website live chat bot that books appointments, answers product questions, and routes visitors to sales representatives

Running post-purchase ecommerce journeys including shipping notifications, feedback requests, and upsell recommendations

Building a white-labeled chatbot SaaS offering for agencies to resell under their own brand and domain