Canny

Overview

Canny is an AI-powered customer feedback management platform designed to help product, sales, customer success, and marketing teams capture, analyze, and act on feedback at scale. The platform ingests customer signal from sales calls, support tickets, and communication tools such as Gong, Intercom, and Slack, then uses AI to automatically identify feature requests, group related feedback, and surface insights that would otherwise be lost in fragmented conversations. By centralizing feedback into a single source of truth, Canny enables teams to move from anecdotal opinions to data-driven product prioritization.

At the core of Canny is Autopilot, an AI-driven workflow that reads customer conversations and detects feature requests without manual tagging or curation. The platform claims that this automated process is 30% better than live teams at identifying feature requests, making it a scalable solution for organizations with high conversation volume. Once feedback is captured, Canny enriches and organizes it, allowing teams to evaluate demand by revenue impact, customer segment, or other criteria. This directly supports roadmap planning, prioritization, and the creation of public or internal roadmaps that align stakeholders around what to build next.

Beyond feedback analysis, Canny provides tools for closing the product feedback loop: public feedback boards where customers can vote and comment, changelogs for announcing shipped updates, and bug tracking functionality to manage issue-related requests. The platform integrates with widely used workflows, ensuring that product teams can connect Canny to existing project management, customer service, and communication systems. This makes it easy to turn customer language into product requirements, quantify feature gaps during sales conversations, and prevent churn by expanding accounts with the right capabilities.

Trusted by more than 100,000 registered companies, Canny has facilitated over 15 million feedback items and one million product update announcements. It is positioned for organizations that want revenue teams to work from a shared customer signal, balancing user requests with business priorities. For product teams, it reduces the risk of building low-impact features; for sales, it provides evidence-backed prioritization; for customer success, it surfaces churn risks and expansion opportunities; and for marketing, it aligns messaging with the exact language customers use.

Core capabilities

AI Autopilot

Automatically reads sales and support conversations to identify and capture feature requests without manual review.

Conversation Capture

Connects to communication tools like Gong, Intercom, and Slack to continuously ingest customer feedback.

Feedback Enrichment

Organizes and enriches feedback with context, enabling analysis by customer segment, revenue impact, or demand signals.

Roadmap Planning

Create, plan, and prioritize roadmaps based on customer demand and business value, with clear alignment across teams.

Public Feedback Portal

Provide a public facing board where customers can submit ideas, upvote, and follow roadmap updates.

Changelog & Updates

Publish product updates and changelogs to keep customers and internal stakeholders informed about shipped features.

Bug Tracking

Capture, organize, and track bug-related feedback alongside feature requests in a unified system.

Integrations

Works with existing customer service, project management, and communication tools to fit into established workflows.

Use cases

Feature request management: Centralize incoming feature requests and let AI identify the most relevant ones for your roadmap.

Revenue-driven prioritization: Rank potential features based on customer demand and revenue impact instead of the loudest voice.

Public feedback board: Engage customers by letting them submit ideas, vote on features, and track your roadmap.

Internal feedback collection: Gather and analyze feedback from internal teams in sales, support, and marketing into one platform.

Voice of customer program: Build a continuous program that captures customer signal across all channels to reduce churn and grow accounts.

Bug tracking: Manage bug-related customer feedback and align it with development priorities.

Sales and product alignment: Quantify feature gaps during deal cycles to win more business and follow up on shipped requests.