Flowpoint

Overview

Flowpoint is an on-premise, agentic website analytics platform that combines a self-hosted analytics engine with an AI agent. Unlike traditional SaaS analytics tools, Flowpoint is licensed software deployed entirely inside your own environment—your servers, your cloud, your network. Website analytics data is collected, stored, and processed without ever leaving your infrastructure: no third-party cloud, no external processing, and no shared tenancy. This architecture makes privacy and data residency a matter of design, not policy.

At the core of Flowpoint is an AI agent that lets you ask analytics questions in plain English and receive interactive dashboards, conversion funnels, and reports in seconds. Example queries include 'traffic overview for the last 7 days', 'conversion funnel from homepage to signup', and 'top sources by country'. The agent can be accessed through a polished built-in UI or via a built-in Model Context Protocol (MCP) server, which exposes your analytics to any MCP-compatible client such as Claude, Claude Code, Cursor, or your own tools. You maintain full control over the inference layer: point the agent at a local model running in your network or a cloud model like Claude—your choice. Regardless of the model, the agent only builds dashboard interfaces and never sees your raw analytics data.

The built-in UI provides a ready-made 'Flowpoint Today' workspace, with quick links to traffic overview, conversion funnel analysis, UTM campaign reports, and weekly team summaries. Flowpoint includes a comprehensive set of analytics capabilities. Real-time tracking shows visitors on your site as they arrive, with sessions, events, and conversions recorded without delay. Custom filters let you slice data by device, browser, country, UTM source, and more, while conversion funnels reveal where users drop off. You can export any dashboard to PDF for stakeholder reporting. Because the MCP server runs inside your deployment, requests never leave your network, and any AI client your team already uses can query and build dashboards against your data without custom integration work. The agent supports back-and-forth iteration, so you can refine dashboards conversationally until they match your exact needs.

Deployment follows a simple three-step flow: license and deploy Flowpoint on-prem, connect your built-in UI or MCP client, and ask your AI agent to build dashboards from plain-English queries. The platform runs on your infrastructure end to end—servers, database, and the AI layer—so compliance with GDPR, UK DPA 2018, and internal data-residency policies is built in by default. This is the moat: nothing ever leaves your environment. Whether you are an enterprise needing strict data control, a development team using MCP clients, or a product team seeking real-time, natural-language analytics, Flowpoint provides a fully private, model-agnostic analytics solution that truly belongs to you.

Core capabilities

On-Premise Deployment

Deploy inside your own environment—your servers, your cloud, your network—and own the deployment end to end.

AI Dashboard Creation

Ask in plain English and the AI agent builds interactive dashboards, funnels, and reports in seconds.

MCP Server

A built-in Model Context Protocol server exposes analytics to Claude, Cursor, or any MCP-compatible client.

Bring Your Own Model

Point the AI agent at a local model or a cloud model like Claude—your choice for where inference runs.

Real-Time Analytics

See visitors, sessions, events, and conversions as they happen, all within your own systems.

Conversion Funnels

Build funnels to identify where users drop off and optimize critical journeys.

Custom Filters & Segmentation

Slice data by device, browser, country, UTM source, and more.

PDF Export

Export dashboards and reports to PDF for stakeholder sharing.

Private by Design

Analytics data never leaves your environment; GDPR compliance is built in by default.

Use cases

Generating traffic overview dashboards for the last 7 days

Analyzing conversion funnels from homepage to signup

Identifying top traffic sources by country

Building UTM campaign reports for performance review

Monitoring real-time visitor sessions, events, and conversions

Creating weekly team summary reports automatically

Exporting stakeholder-ready PDF analytics reports