Framer AI

Overview

Framer is an AI-native website builder and design agent that guides users from initial idea to published launch. Instead of following static templates or fully autonomous generation, Framer positions its agents as collaborators that work alongside you—not instead of you. A professional design agent lives directly in the canvas, working on your site to generate and refine designs in place. Every change remains visible, editable, and under your control, which makes it suitable for production workflows where designers need to review, discuss, and iterate on AI-assisted output. Framer's core promise is to combine the flexibility of a no-code visual editor with the speed and creativity of generative AI, all within a full platform for building standout sites.

The platform is organized around several specialized agents. The design agent handles layout exploration, generating multiple layout variations while preserving your content, which is ideal for quickly evaluating different composition directions. The CMS agent manages content infrastructure: it can set up, organize, and update an entire CMS, connecting it directly to the canvas so content updates are reflected in the layout in real time. The code agent transforms simple prompts into front-end code, from subtle custom effects to complex interactions, enabling more expressive interactions without writing the code manually. Framer also supports an external AI model: you can connect to external AI development environments such as Codex in ChatGPT, Claude Code, Cursor, or any other AI interface, and trigger actions from Slack, a terminal, or a GitHub PR. For example, you can import a WordPress site by connecting to its REST API and automatically map posts into a Framer CMS collection.

Framer is not just an editing surface; it is designed as a complete production platform. It includes hosting with strong performance and Core Web Vitals, built-in analytics for pageviews and conversions, A/B testing for experiments, localization tools for multi-language sites, and collaboration features for team workflows. SEO controls are integrated, and there is a rich ecosystem of resources, templates, and components from a vibrant community. Framer also offers a marketplace where users can discover and install content from other creatives, from fonts and UI kits to animation components and full website templates.

Typical use cases include building a personal portfolio, launching a startup landing page, creating a company blog, or redesigning a large enterprise site. With support for localization, publishing pipelines, and multiple content collections, Framer serves individual creatives, marketing teams, product teams, agencies, and founders. The combination of AI agents, no-code editing, and developer-friendly integrations makes it possible for one person to take a site from a blank canvas to a fully launched, high-performing product—while keeping the creative control in the hands of the designer.

Core capabilities

Canvas-Native Design Agent

Works directly on your site to generate and refine designs in place, with every change visible, editable, and under your control.

CMS Agent

Sets up, organizes, and updates your entire CMS, connecting it to the canvas to keep content and design synchronized.

Code Agent

Converts natural-language prompts into code for custom effects and complex interactions, allowing expressive sites without manual coding.

External AI Integrations

Connects to Claude Code, Codex in ChatGPT, Cursor, or any external AI, and enables actions from Slack, GitHub PRs, or a terminal.

Full Production Platform

Provides hosting, Core Web Vitals performance optimization, analytics, A/B testing, SEO, and localization in one environment.

WordPress Migration

Imports WordPress posts and media via the WP REST API into Framer CMS collections, preserving titles, slugs, authors, dates, and cover images.

Layout Variation Generation

Quickly generates multiple layout variations for a site while preserving content, aiding in creative direction and client reviews.

Community Marketplace and Templates

Access thousands of templates, components, plugins, and vectors shared by a large creator community.

Use cases

Building and launching a personal portfolio

Creating a startup landing page

Starting a company blog with a CMS

Running design exploration and layout variations for client projects

Migrating a WordPress blog to Framer CMS

Building a multilingual or localized website

Generating custom code interactions and animations for a site