JiChuang

Overview

Jichuang is a one-stop intelligent creative production and management platform launched by Ocean Engine, focused on providing AI-driven creative solutions for advertisers and marketers. The platform integrates core capabilities such as video creation, image-text generation, live streaming tools, and intelligent video assembly, helping users rapidly produce high-quality ad creatives in bulk, significantly reducing production costs and improving campaign performance.

Powered by ByteDance's advanced AI technology, Jichuang supports intelligent script generation, digital human video synthesis, automatic product card creation, and real-time live background replacement. With a vast built-in library of templates and assets, users simply input a product or copy, and the platform auto-generates multiple creative variations, enabling personalized advertising at scale.

Jichuang is not only suitable for ad campaigns in e-commerce, gaming, app downloads, and other industries, but also for social media content creation, brand marketing activities, and more. Through data-driven insights and intelligent analytics, it continuously optimizes creative performance, ensuring every ad budget dollar delivers maximum value.

Core capabilities

Smart video creation

Paste a product link or text, and AI auto-generates multiple ad video variations.

Script generation

AI writes ad scripts based on product selling points, supporting multiple styles.

Digital human video

Quickly create AI avatar broadcast videos without needing a real person on camera.

Graphic creation

One-click generation of product cards, posters, banners and other visual assets.

Live streaming tools

Provide virtual backgrounds, real-time subtitles, smart narration and other live-streaming aids.

Asset management

Centrally manage creative assets in the cloud, supporting team collaboration and version iteration.

Smart analytics

Monitor asset performance in real time and automatically recommend high-performing creative directions.

Batch production

Configure once and output dozens of differentiated creative assets in bulk.

Use cases

During e-commerce promotions, batch generate product hero videos and detail-page graphics.

Game industry: Create multiple rewarded-video ad variations for ad campaign testing.

Local lifestyle merchants quickly create store-exploration short videos and group-buying posters.

Brands produce promotional clips in different styles for new product launches.

In live commerce, switch backgrounds in real time and add product-narration subtitles.

App-install ads generate multiple sets of real-person demo gameplay videos.

SMBs create anniversary event posters and Moments (social feed) assets.

Influencers use AI avatars to generate educational science videos.