MeiYanXiangJi

Overview

BeautyCam is a photography app under Meitu, focused on portrait beautification. Since its launch in 2013, it has become the go-to selfie tool for countless users. With advanced AI technology, it instantly identifies facial features at the moment of capture, delivering fine-tuned effects such as skin smoothing, face slimming, eye enlargement, and skin whitening, so you can easily get a naturally radiant complexion without post-editing.

Beyond basic beautification, BeautyCam offers a wealth of creative features including trendy filters, makeup effects, stickers, and background blur, meeting diverse needs from everyday selfies to fashion-forward shots. Its Portrait Mode is designed for photography enthusiasts, simulating professional camera depth-of-field for more artistic photos. What's more, the app keeps updating with trendy hairstyle and makeup templates to stay on top of fashion trends.

Whether for social sharing, life documentation, or personal branding, BeautyCam helps you quickly produce high-quality portrait works. It currently supports iOS, Android, and Windows, with cumulative global users surpassing hundreds of millions.

Core capabilities

Real-time beautification

Automatically optimizes skin tone, smooths skin, slims face, and enlarges eyes for a natural look

Portrait mode

Simulates DSLR depth of field to highlight subjects and capture professional-grade portraits

Trendy filters

A vast filter library covering Japanese, retro, film, and more styles

AI makeup

Smart makeup application with lipstick, blush, and eyeshadow for realistic results

Hairstyle try-on

Try on popular hairstyles and switch looks effortlessly

Background blur

One-tap blur of cluttered backgrounds to focus on the subject

Sticker effects

Rich stickers and dynamic effects add fun to photos

HD quality

Supports high-definition shooting with front and rear cameras, preserving details

Use cases

Take daily selfies for Moments and quickly beautify skin tone

Record portraits while traveling and add filters with one tap

Touch up makeup before a party with AI makeup try-on

Capture ID photos with automatic facial proportion adjustment

Create social media avatars using background blur to highlight the subject

Try new hairstyles and preview the effect with hairstyle try-on

Take couple photos with dual beautification for a consistent style

Shoot short videos and add fun with sticker effects