Peek

Overview

Peek is a leasing automation platform purpose-built for modern multifamily operators. It addresses a critical industry problem: rising costs for leads, tours, and clicks do not translate into faster revenue. The platform shortens the leasing cycle, reduces vacant days by up to 30%, and increases sight-unseen leases, ultimately unlocking measurable revenue gains. Traditional leasing processes rely on lengthy inquiry-to-application workflows, but Peek functions as a full-stack conversion engine that moves existing prospects to signed leases swiftly. By eliminating friction at every touchpoint—from first inquiry to application approval—Peek helps properties achieve a faster path to occupancy and improved net operating income.

Core capabilities include unit-level 3D tours embedded with in-app calls-to-action that drive applications directly from the tour experience. Self-guided tours allow prospects to explore units independently, while a conversational AI leasing assistant engages users in real time across both chat and in-tour interactions. The platform also automates content creation and distribution, ensuring that floorplan pages and listings are consistently populated with interactive media. Real-time renter behavior analytics provide leasing teams with granular insights into how prospects interact with tours, which units are most viewed, and where follow-up efforts should be prioritized. These features collectively reduce manual work and accelerate the conversion journey.

Peek also addresses the rise of AI-powered search through its Discover module, which tracks a property's visibility across major large language models (LLMs) such as ChatGPT. It delivers actionable insights on where to focus improvement efforts, ensuring properties remain discoverable as renters increasingly consult AI assistants for housing recommendations. All content generated by Peek is structured to be AI-ready, making it more accessible to generative AI tools, traditional search engines, and internet listing services. This forward-looking approach positions Peek at the intersection of conventional digital marketing and the emerging AI-driven leasing ecosystem.

The platform integrates seamlessly with existing property websites via the Magic Button, placing 3D tours directly onto floorplan pages where prospects actually shop. Trusted by operators including GoldOller, Veris Residential, Dermot, ODDO, and ZRS Management, Peek has delivered proven outcomes such as a 2.8x increase in engagement over legacy solutions, record-breaking leasing velocity, and premium rents. It also reduces the time agents spend on manual photo and video requests, giving them instant access to virtual tours of every unit. By shortening the path to signed leases and improving NOI results, Peek is a strategic asset for property teams aiming to thrive in a competitive rental market.

Core capabilities

Unit-Level 3D Tours

Interactive, unit-specific 3D tours with in-app CTAs that drive applications and replace manual photo/video requests.

Self-Guided Tours

Enables prospects to explore properties independently, reducing the need for agent-led physical tours.

Conversational AI Leasing Assistant

AI-powered assistant embedded in chat and in-tour experiences to answer questions and accelerate lead conversion.

Automated Content Creation & Distribution

Automatically generates and distributes rich, AI-ready media across floorplan pages and listings.

Real-Time Renter Behavior Analytics

Tracks how prospects interact with tours and content, providing actionable insights for follow-up and pricing.

AI Search Visibility Tracking (Discover)

Monitors property visibility across major LLMs like ChatGPT and provides optimization guidance.

AI-Ready Content Optimization

Structures listings to be more discoverable in generative AI tools, traditional search, and ILS platforms.

Magic Button Website Integration

Seamlessly embeds 3D tours into existing floorplan pages, driving higher engagement where prospects shop.

Use cases

Reducing vacant days and improving net operating income across a multifamily portfolio.

Enabling sight-unseen leasing for prospects who cannot physically visit units.

Increasing conversion from floorplan pages through interactive, unit-level 3D tours.

Automating content creation and distribution for units, amenities, and common areas.

Capturing leads from AI search assistants like ChatGPT by optimizing AI visibility.

Streamlining leasing teams' workload by eliminating manual photo and video requests.

Analyzing prospect engagement data to optimize follow-up timing and marketing strategies.