The New Black

Overview

The New Black AI is an all-in-one AI fashion design platform built for brands and fashion teams. It enables users to design garments, generate realistic AI fashion models, produce virtual try-ons, and build factory-ready tech packs within a single collaborative workspace. Trusted by fashion brands across more than 120 countries, the platform replaces traditional photoshoots with scalable, AI-driven visual production, helping teams create campaign-ready assets in minutes.

The platform is organized into four specialized studios. Studio 01, AI Fashion Design, allows users to create, transform, and animate clothing designs from text prompts, sketches, or reference images, including outfit and model swapping, fabric and color changes, and ghost-mannequin or flat product shots. Studio 02, AI Fashion Models, turns product photos into realistic AI models wearing clothing, shoes, bags, or accessories, with workflows for product-to-model, model-to-product extraction, scene changes, and HD upscaling. Studio 03, AI Virtual Try-On, lets users place existing products onto uploaded models to produce realistic, campaign-ready visuals, while supporting model changes and background replacement. Studio 04, AI Tech Pack, auto-generates factory-ready technical packs including size charts, grading, and bill of materials, and converts images into flat sketches with fabric and print application. It also includes AI analysis to catch inconsistencies before sending files to production.

The New Black AI emphasizes team collaboration and workflow efficiency. It offers unlimited team members with no seat fees, allowing brands to work on collections together, edit, and publish simultaneously. Bulk generation supports processing up to 30 visuals in a single run, keeping entire catalogs on-brand in minutes. The Brand DNA feature builds consistent visual identities from uploaded reference images, ensuring every generation aligns with the brand's aesthetics. In addition, the platform provides smart creative tools for refining assets: HD upscaling, cropping, video trimming, clip addition, text overlays, and filters. Completed images and videos can be scheduled or published directly to Shopify, Instagram, Pinterest, TikTok, YouTube, X, and Threads. A Claude MCP integration also allows users to connect their account and generate fashion visuals directly within Claude chat, accelerating creative workflows.

By combining generation, editing, and publishing in one ecosystem, The New Black AI reduces reliance on costly and time-consuming photoshoots. Fashion brands, e-commerce merchants, independent designers, and creative teams can quickly produce consistent, high-quality visual assets for product listings, marketing campaigns, social media, and technical documentation. The platform is designed for both creative exploration and production-scale output, making it a practical tool for modern fashion businesses.

Core capabilities

AI Fashion Design Studio

Create, modify, and animate clothing designs from text prompts, sketches, or reference images, with outfit swapping and fabric/color controls.

AI Fashion Model Generator

Turn product photos into realistic AI models wearing clothing, shoes, bags, or accessories without traditional photoshoots.

AI Virtual Try-On

Place products onto uploaded models to produce realistic, campaign-ready visuals with scene and model swapping capabilities.

AI Tech Pack Generator

Auto-fill factory-ready tech packs including size charts, grading, bill of materials, and flat sketches with fabric/print application.

Bulk Generation

Process up to 30 fashion visuals in a single run to maintain catalog consistency in minutes.

Brand DNA

Build and apply consistent brand identity from reference images across every generated asset.

Team Collaboration

Add unlimited team members at no cost and create, edit, and publish together in one workspace.

Publishing Integrations

Schedule or publish directly to Shopify, Instagram, Pinterest, TikTok, YouTube, X, and Threads.

Smart Editing Tools

Upscale to HD, crop, trim videos, add clips, text, and filters to make assets campaign-ready.

Claude MCP Integration

Connect your account and generate fashion visuals directly within Claude chat.

Use cases

Generating AI fashion models for e-commerce product listings without photoshoots

Creating virtual try-on visuals for online apparel and accessory sales

Producing campaign-ready images for social media ads and posts

Developing factory-ready tech packs with size charts and bill of materials

Building consistent brand imagery across collections with Brand DNA

Rapidly iterating on clothing design concepts from sketches or prompts