Yasna.ai

Overview

Yasna.ai is an AI-driven interview assistant designed for market research, UX, and CX teams. It conducts one-on-one in-depth interviews with human-expert quality, supporting text, voice, and video interactions to deliver a step change in qualitative research efficiency and scale.

Yasna has outstanding adaptive interviewing capability, dynamically probing follow-ups based on respondents' answers to uncover real motivations and needs. It is trained by senior researchers, knows how to gently guide conversations, remain objective and neutral, and avoid repetitive questions. The platform supports over 45 languages, understands regional cultural differences, and makes cross-country multi-region research easy.

On the functional level, Yasna covers the entire research workflow from project setup, questionnaire design, respondent recruitment, intelligent interviewing, to insight report generation. Its built-in guidance templates, multimodal asset testing, instant transcription, cross-table analysis, and sentiment tagging enable small teams to complete hundreds of interviews in a short time, truly enabling data-driven product and marketing decisions.

Yasna.ai is ideal for enterprise teams, consulting firms, independent researchers, and product managers who need to quickly obtain high-quality user insights with limited resources, placing every decision on real user voices.

Core capabilities

AI-led interviewing

Simulates human expert interview style with dynamic probing of real motivations.

Multimodal interviews

Supports text, voice, and video interaction modes.

Adaptive follow-ups

Automatically adjusts questions based on each answer to uncover deeper needs.

Multilingual support

Natively supports over 45 languages and recognizes regional cultural nuances.

Objective and unbiased

Each interview runs independently without cross-influence, letting respondents speak freely.

Smart questionnaire builder

AI-assisted creation of interview guides with image and video asset testing.

High-scale execution

Runs hundreds of interviews in one session, far surpassing traditional efficiency.

Automated reporting

Auto-transcription, user story generation, sentiment tags, and cross-table analysis.

Data compliance

EU Azure encrypted storage, compliant with GDPR and ISO 27001 standards.

Use cases

Cross-country multi-region market research to uncover user preferences across diverse cultural backgrounds

New product concept testing to collect early user feedback on features and design

User experience research to map user journeys and identify key pain points

Customer experience programs to capture the voice of the customer and optimize service flows

Advertising creative evaluation to test the appeal and persuasiveness of assets

In-depth interviews on employee engagement and reasons for departure

Churned-user follow-ups to understand the real impact of product redesigns

Rapidly complete hundreds of qualitative interviews even with a limited budget