Luma Labs

Luma Labs is an AI vision company founded in 2021 in Palo Alto, California, with a founding team drawn from Apple's Vision Pro related projects. It first became known for NeRF neural rendering and the Genie text-to-3D model, and launched its video generation product Dream Machine in June 2024. On AI, the Ray series of video models keeps evolving, the platform has over 30 million registered users, and it has partnered with Adobe Firefly.