Meta launches Meta One subscription bundles with AI perks across apps

Meta has introduced a new lineup of “Meta One” subscription plans that bundle paid features across Facebook, Instagram and WhatsApp with expanded access to its AI tools. The company said its core apps and Meta AI will remain free, while subscribers get extra benefits including increased usage for AI-powered image and video generation.

For individuals, the Core plan costs $7.99 per month and Premium costs $19.99. Creator and business tiers start at Essential ($14.99/month), followed by Advanced ($49.99/month), Expert ($149/month) and Max ($499/month). Single-product plans such as Facebook Plus, Instagram Plus and WhatsApp Plus remain available.

The higher-end business plans add features including scheduled Stories posts, clickable links in captions and Reels, delegated account access and repost notifications. The Max plan includes the highest-capacity access to Meta's business agents and an option to request support from a human representative.

Meta said its early subscription offerings have already attracted more than 15 million sign-ups, including trials. It also plans to extend subscription features to its video-editing app Edits and its AI glasses.