ALiMaMa
By Alibaba
Alimama: Smart full-funnel advertising and data insights for e-commerce growth
- Pricing:
- Free plan
Overview
Alimama is the digital marketing platform under Alibaba Group, dedicated to providing advertisers and Taobao Affiliates with one-stop advertising and promotion services. The platform integrates massive traffic resources from the Alibaba ecosystem, including Taobao, Tmall, Alipay, and more. By leveraging big data and AI technology, it enables precise audience targeting and intelligent bidding, helping merchants achieve higher ROI.
Core capabilities include a variety of ad formats such as search ads, display ads, and content promotion, covering the entire path from exposure to conversion. The platform also offers tools like real-time reports, audience analysis, and creative optimization, allowing advertisers to make data-driven decisions quickly and refine their campaign strategies. Additionally, it supports the Taobao Affiliate model, which incentivizes social distribution through commission programs.
Whether you are a small or medium seller or a large brand enterprise, you can find a suitable marketing solution on Alimama to achieve both brand awareness and performance goals, ultimately driving business growth.
Core capabilities
- Smart bidding
- Automatically adjusts bids based on real-time traffic and conversion data to lower costs.
- Audience targeting
- Leverages Alibaba's big data to precisely reach target users, supporting tag combinations.
- Creative optimization
- AI generates ad copy and images, automatically selecting high-click materials.
- Omnichannel coverage
- A product matrix including Zhitongche, Zuanshang, and Pinxiaobao.
- Real-time reporting
- Minute-level dashboards track impressions, clicks, conversions, and other key metrics.
- Taobao Affiliate
- Set up commission plans to drive volume quickly via alliance promotions.
- Data insights
- Provides professional reports on industry trends, competitor analysis, and search rankings.
Use cases
- New product launch: Use precise audience targeting to quickly boost exposure and sales for new products
- Promotion campaigns: During Double 11, use smart bidding and DMP to target high-intent users
- Store traffic: Use Zhitongche search ads to get precise traffic and improve store conversion
- Brand promotion: Use Pinxiaobao to lock brand keywords and intercept competitor traffic
- Clearance sales: Use diamond exhibition to target repeat customers and holiday shoppers to accelerate inventory clearance
- Content seeding: Join Taobao Live promotions and combine with image-text feeds to reach young users
Who it's for
E-commerce sellers, Brand operations managers, Digital marketers, Taobao Affiliate promoters, Advertising agencies, Small and medium business owners
Getting started
- 1Step 1 — Register an account: Visit the Alimama official site, log in with your Taobao account, and complete your business information.
- 2Step 2 — Create a campaign: Choose a promotion type (search ads, display ads, brand ads), set your budget and schedule.
- 3Step 3 — Build an audience: Use platform tags or custom rules to define your target audience.
- 4Step 4 — Create creatives: Upload materials or use AI creative tools to generate copy and images.
- 5Step 5 — Optimize delivery: After launch, monitor data and adjust bids, audiences, and creatives continuously.
Traffic analytics
alimama.comRelated tools
TengXunGuangGaoFree planAI-Driven Ad Engine Unifying WeChat & QQ Traffic for Brand-Performance Growth
HuoShanZengZhangYingXiaoPingTai(GMP)Free planOne-stop intelligent growth marketing platform for boosting users and revenue
LoamlyPaidForensic analysis across 6 AI platforms — see exactly why AI recommends competitors over you.
GeordyFree planGeordy makes your website easy for AI to read — it automatically generates structured formats like llms.txt, Markdown, YAML, Schema and RSS for AI engines, without changing what visitors see.
LinkedAPIPaidSecure automation API for LinkedIn — find and qualify leads at scale as a native agent tool.