JuLiangYunTu

Overview

Ocean Engine Cloud is a full-scenario marketing data platform under Ocean Engine, integrating massive user behavior data and advertising delivery data within the ByteDance ecosystem to provide brands with an end-to-end data solution covering audience insights, content strategy, and ad optimization. Through powerful data analytics capabilities, the platform helps advertisers precisely identify target audiences, optimize delivery strategies, and improve marketing efficiency.

Powered by AI and machine learning, Ocean Engine Cloud supports real-time data monitoring, audience profiling, creative evaluation, and competitor tracking. Whether for brand advertising or performance advertising, it enables rapid iteration based on data feedback to achieve both brand and performance goals. The platform also offers customizable dashboards and reports, making marketing results clear at a glance.

Suitable for brands of all sizes, advertising agencies, and e-commerce businesses, Ocean Engine Cloud shifts marketing decisions from experience-driven to data-driven, continuously amplifying brand value across core traffic scenarios such as Douyin and Toutiao.

Core capabilities

Audience Insight

Build precise audience profiles from multi-dimensional tags and support Lookalike expansion.

Ad Diagnosis

Monitor campaign performance in real time, automatically detect anomalies, and deliver optimization recommendations.

Content Analysis

Evaluate interaction performance of video and image assets to guide creative direction.

Competitor Monitoring

Track competitor ad activity and creative strategies to help formulate differentiated plans.

Data Dashboard

Customize metrics and charts, and generate visual reports with one click.

Strategy Simulation

Simulate expected outcomes of different campaign plans using historical data.

Attribution Analysis

Apply multi-touch attribution models to scientifically measure each channel's contribution.

Audience Targeting

Combine dimensions such as location, interest, and behavior to select target audiences.

Use cases

Before a new product launch, use audience insights to identify core audience characteristics.

During ad delivery, monitor conversion costs in real time and adjust bids for better performance.

Compare completion rate and click-through rate differences among creative assets.

Track competitors' ad creatives and posting rhythm on Douyin.

Plan audience segmentation and budget allocation for Double 11 promotions.

Analyze brand followers' profiles and interest preferences to guide content production.

Use attribution models to assess the synergy between feed ads and search ads.