Frase
The agentic SEO and GEO platform that researches, writes, optimizes, publishes, and tracks content that ranks on Google and gets cited by AI search engines.
- Pricing:
- Free plan
Overview
Frase is an agentic SEO and GEO (Generative Engine Optimization) platform that runs the entire content lifecycle in one unified workflow. It researches, writes, optimizes, publishes, and tracks content engineered to rank on both traditional search engines like Google and AI-driven answer engines including ChatGPT, Perplexity, Claude, Gemini, and Google AI. Positioned as a content operating system for the AI search era, Frase is trusted by thousands of content and marketing teams, evidenced by a 4.8/5 aggregate rating and 500+ reviews across G2 and Capterra.
At its core, Frase operates as a continuous content loop: Listen, Create, Publish, Monitor, and Fix. It captures real visitor questions via Frase Answers, conducts deep SEO and SERP research, generates data-backed briefs and topic clusters, and produces drafts that consistently reflect your brand voice. The Site Auditor crawls every page, scores it for SEO and AI readiness, and ranks fixes by impact so teams can prioritize work immediately. Every page is scored for both SEO and GEO readiness in real time, and the AI agent can be set to draft images alongside written content. The platform also includes Content Guard for catching ranking decay, backlink gap analysis, and AI Visibility monitoring that tracks share of voice across leading AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI.
Frase integrates publishing to WordPress, Webflow, Sanity, and Wix, or through its purpose-built FraseCMS, and supports native content creation in 70+ languages without machine translation. Developers and power users can drive Frase programmatically via its MCP server, CLI, and API, including integration with AI assistants like Claude and Cursor. The autonomy dial allows teams to configure exactly how much automation they want—from fully manual review to autonomous publishing—while keeping human review as the default safety mechanism. Pricing begins at $39 per month billed annually, with the popular Professional plan at $103 per month, making the platform accessible across freelancers, in-house teams, and agencies.
Frase is purpose-built to close the gap between knowing what actions to take and actually executing them. By unifying research, writing, publishing, optimization, and monitoring in a single platform, it eliminates the context loss and manual re-keying that occur with fragmented tool stacks. Agencies gain multi-domain workspaces, client-ready exports, white-label options, and a scalable service line for AI visibility and SEO audits. Enterprises benefit from brand governance, role-based access control, and autonomous content operations that keep working around the clock. The result is a complete feedback loop where every published page sharpens the next one. Ultimately, Frase helps businesses win both blue-link rankings and AI citations, transforming AI-generated answers into a steady source of highly qualified inbound leads.
Core capabilities
- Agentic AI Agent
- A full-capability AI agent that researches topics, drafts articles, and creates images in your brand voice with every project.
- SEO & GEO Optimization
- Real-time scoring and actionable recommendations to rank higher on Google and increase citation likelihood in AI search engines.
- AI Visibility Monitoring
- Daily share-of-voice and citation tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI with instant alerts.
- Content Guard
- Automatically monitors published pages for ranking or traffic decay, drafts the revision, and republishes to your CMS after approval.
- Site Auditor
- Crawls every page on your domain, scores each one for SEO and AI readiness, and ranks the highest-impact fixes first.
- Topic Clusters & SEO Research
- Maps the entire cluster around any topic and converts live SERP and competitor analysis into data-backed content briefs.
- FraseCMS & Integrations
- Host content natively on FraseCMS or publish one-click to WordPress, Webflow, Sanity, and Wix with full optimization context.
- Frase Answers
- Captures the real questions visitors ask on your website around the clock and converts them into content signals for the next round of creation.
- Multilingual Content
- Writes natively in 70+ languages without machine translation, preserving nuance and brand consistency across markets.
- MCP Server, CLI & API
- Integrates Frase directly into AI tools like Claude and Cursor, enabling programmatic content operations from your own workflows.
Use cases
- Winning citations in AI search engines like ChatGPT, Perplexity, and Gemini
- Scaling content production with a consistent brand voice across every draft
- Identifying content gaps through site-wide audits and topic cluster mapping
- Automating recovery when Google rankings and organic traffic start to decay
- Running multi-client AI visibility and SEO reporting for agencies
- Executing programmatic SEO across large content portfolios
- Managing multilingual content operations natively in 70+ languages
Who it's for
Content Marketers, SEO Teams, Digital Marketing Agencies, Enterprise Marketing Organizations, Content Writers & Editors, Freelance SEO Consultants, SaaS & E-commerce Companies
Traffic analytics
frase.ioPricing
FREE
$0
- 100,000 page views a month 25 GB bandwidth Live today, with a small Powered by Frase badge Structured data and llms.txt on every page BASICYOUR BLOG, YOUR BRAND
Starter
$39Monthly
- Run the core loop on one site. Best for solos, freelancers, and single-site teams Free 7-day trial. No credit card. 1 seat, 1 site 10 articles and 50 audit pages each month Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI Content Guard watches 10 pages for Google decay The agent publishes on its own when you let it, on any content type Frase Answers, a free conversational widget that captures what your visitors want, so you can create content for it Running low on room? Upgrade in a click. Until you do, Starter holds at its monthly limits.
Professional
$103Monthly
- The whole loop, built for a content team. Best for in-house teams and growing SMBs Free 7-day trial. No credit card. Everything in Starter, plus: 3 seats and 5 sites, with extra seats at $29/mo 40 articles and 250 audit pages each month A content calendar, internal linking suggestions, and one piece turned into posts for every channel AI crawler monitoring, plus Perplexity added to AI Visibility Content Guard watches 75 pages for Google decay Optional pay-as-you-go when a month runs long, off by default Need more room? Add seats, audit pages, or AI prompts as you go.
Scale
$239Monthly
- Run the loop across many sites, with more done for you. Best for agencies and multi-site brands Free 7-day trial. No credit card. Everything in Professional, plus: 5 seats and up to 10 domains, with extra seats at $29/mo 100 articles and 1,000 audit pages each month Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibility Client-ready reports you can export for every client Turn the agent loose across every site you run, not just one Need more room? Add seats, audit pages, or AI prompts as you go. Want white-label reports or a branded client portal? See Enterprise.
Enterprise
Custom
- The loop at organization scale, on your terms. Best for large orgs and agencies needing security or white-label scoped to your org
PRO
$99Monthly
- 1,000,000 page views a month Ten times the free allowance, for a site with real traffic 500 GB bandwidth Dedicated support See how FraseCMS works WHAT A MONTH ON FRASE LOOKS LIKE Frase ships finished work, not another idle login. LISTEN · FRASE ANSWERS The loop starts on your own site Frase Answers sits on your site as a conversational front door and captures the real questions your visitors ask. The loop starts from first-party demand, and those questions tell Frase exactly what to create next. New content, researched and drafted Frase studies what already ranks for your topic, then drafts and optimizes the piece in your voice. You get a finished draft, not an outline.
Enterprise
Talk to sales
- White-label reports, a branded client portal, SSO and SAML, and a dedicated manager with an SLA. Custom seats and limits, scoped to your org. Custom limits and pricing. Questions, answered straight. What do I get in the 7-day free trial? What happens when I hit a monthly limit? How do add-ons work? Can I change plans later? What does Content Guard do, and what stays in my control? Which CMS platforms does Frase publish to? How much does FraseCMS cost? Is Scale enough for my agency, or do I need Enterprise? What can I realistically expect Frase to do?
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