Good Face Project

Overview

Good Face Project is the software for cosmetic product innovators, powered by AI and the industry's best data. It supports formulation, regulatory compliance, claim validation and predictive modeling for formulators, manufacturers, ingredient suppliers, brands and retailers.

The platform leverages the largest proprietary ontology of cosmetic ingredients graded across dimensions of safety, sustainability and efficacy. It includes a private raw materials catalog, a partner portal that protects formula IP, and a public trade name library for researching raw materials.

Good Face helps teams cut tedious work from the formulation process, streamline regulatory compliance, optimize costs and move from concept to lab faster. Trusted by companies like e.l.f. Beauty, Odele Beauty and Sula Labs.

Core capabilities

AI formulation

Cut tedious work from your formulation process

Regulatory compliance

Streamline compliance for global markets

Claim validation

Validate product claims with data

Predictive modeling

Predict formulation outcomes with AI

Ingredient ontology

Largest proprietary database graded for safety and efficacy

Private catalog

Single source of truth for raw materials

Partner portal

Communicate while protecting formula IP

Trade name library

Research raw materials that meet your needs

Cloud technology

Accessible to the entire R&D team

Use cases

Cosmetic formulation

Regulatory compliance

Ingredient research

Claim validation

Product development